Points or Money? Livelo and Latam Pass Bring New Offers
Nubank announced new benefits for users in May 2025 with the launch of Nubank Plus Free, a set of benefits that expands free access to services that were previously charged or limited. The initiative is part of the digital bank's strategy to strengthen customer loyalty and make its platform even more competitive compared to other players in the market.
With a focus on practicality, savings and freedom, Nubank Mais Grátis has already started to be activated automatically for several customer profiles. See in this article what changes, who can take advantage of it and how this affects your day-to-day financial life.
THE Nubank Plus Free is a feature update that includes the free essential and premium banking services for selected customers of the institution. The proposal is to further democratize access to advanced resources without the need to subscribe to paid plans, such as Nubank Ultravioleta.
Among the services provided free of charge are:
The bank promises that the new benefits do not require additional actions for eligible customers, that is, they will be applied automatically to profiles that meet the internal criteria.
The criteria for receiving the new free benefits have not yet been officially detailed, but based on the information released, release is made considering:
Customers with recurring use of the account and card, who maintain a good history and consistent movement, have a greater chance of being automatically selected.
With Nubank Mais Grátis, the bank reinforces its position as one of the main players in the digital banking sector, offering services that previously required fees at other institutions. This strengthens the proposal of autonomy and zero bureaucracy, which has always been one of the purple's trademarks.
In addition, the new benefits aim to:
For those who are already Nubank customers and want to guarantee access to or activation of Nubank Mais Grátis, here are some good practices:
Conclusion:
THE Nubank Plus Free represents an important step forward in consolidating Nubank as a complete and accessible digital bank. With more free services, the customer experience becomes more advantageous and free of hidden fees. If you are already a customer, keep an eye out for notifications in the app. And if you are not yet, this may be the ideal time to start enjoying the benefits of the purple bank.
