Points or Money? Livelo and Latam Pass Bring New Offers
One of the most impactful news in the mobility and delivery sector in 2025 was the partnership between Uber and iFood. The two giants announced a strategic union that promises transform the way Brazilians order food and get around, all integrated into a single platform.
The new feature is already being implemented in phases and should reach millions of users in the coming months. See below how this partnership works, what changes for drivers, delivery people and customers — and why this union could dictate the next steps in the market.
Until then, competitors in similar segments — urban transport and delivery — Uber and iFood are now working together in a movement that unites logistics, technology and user base.
In practice, the new partnership allows Uber users to request food orders directly through the Uber app, with deliveries made by iFood partners. At the same time, iFood starts to incorporate resources of called racing in its interface, offering the customer an integrated experience.
The stated goal is to improve the user journey by increasing convenience and reducing the time between multiple transactions.
For users, the union between the two platforms brings more convenience and options in one place. Those who are already used to using the Uber app for mobility will be able to order food with just a few clicks without having to switch between apps.
Some of the immediate benefits include:
In addition, the partnership foresees the use of shared artificial intelligence to personalize restaurant recommendations, routes and ideal times for each user.
Delivery drivers and partners will also be directly impacted — positively — by this new phase. Among the main points:
It's a promising change increase operational efficiency and generate more profits with less effort.
The Uber + iFood merger should raise alarm bells for competitors such as 99, Rappi, and other urban mobility and delivery companies. This fusion of experiences creates a robust ecosystem, with a base of millions of active users and highly valuable data.
For the consumer, the trend is clear: fewer apps, more features all in one place. This integrated model is already adopted in countries in Asia and Europe, and is now gaining strength in Brazil with the support of two brands that are already consolidated in the market.
Conclusion:
The partnership between Uber and iFood marks a new chapter in the history of digital urban services in Brazil. By combining mobility and delivery in a single ecosystem, the user experience becomes more fluid, intelligent and advantageous. Now all that's left is to follow the next updates and take advantage of the facilities that this giant alliance promises to deliver.
